Meaningless abbreviations, and even the founder’s name, won’t necessarily resonate with many people, Adamson said. But Yellow, Acme Truck Line and ABC Trucking don’t reveal anything about the company. Knight Transportation indicates strength, and Swift Transportation implies rapid delivery, said Adamson. Making first impression on customers and peers is important. "We had expanded our focus to create solutions beyond saving fuel and helping enable fleets to gain efficiency and profitability." "In November 2020, we decided to rename and rebrand so our work wasn’t limited to that one technology," said Burrows. Back then in 2014, its identity was tightly connected to a specific patented technology designed to improve semi-tractor-trailer-truck aerodynamics. What's in a name?īefore it was called TruckLabs, Burrows founded the company and named it XStream Trucking. Eventually the choices are winnowed down to one or two that can be submitted to the trademark lawyers, he said. "The obvious names have already been used and are trademarked," said Adamson. Then the team shares 20-40 of those with the client. Adamson said the company looks at what best sells the client’s story - be it sounding strong or fast - and communicates professionalism, technical expertise or energy consciousness.
When working with companies to choose a name, a Metaforce team starts with as many as 500 possibilities. "It’s not possible to tell your entire story in a single name. "In addition, they should tell one part of your company’s story, something people will remember and that sets you apart from the competition," Adamson said. This is especially true when RTS Repair takes the next step and builds an online presence.Co-Founder and Managing Partner of Metaforce The trucking company logo radiates the confidence and determination of the company’s owner. A reliable, strong transportation and hauling company that is eager to make its mark in Kentucky. The logo, based on strong tones of orange, silver and white, presents a bold image of what RTS Repair is. The final trucking logo represents the essence of the brand and the owner’s vision. After discussing his company and his vision for what the RTS Repair brand was, the truck logo design company, Benjamin Marc team got to work. When he contacted the team at Benjamin Marc and discussed his goals, his current situation the responsive nature of the Benjamin Marc team assured him that he was working with graphic design professionals. The same name that kept popping up, that was Benjamin Marc. The RTS Repair kept searching for the most eye-catching and innovative truck logo designs. The reality that they needed to start branding themselves.
Benjamin Marc designs a new logo design for trucking companyįor RTS Repair, a trucking and hauling company in Kentucky, the building of the company is the ongoing effort. Logo design plays a large role in the foundation od branding any business. Benjamin Marc designs a new logo design for a trucking company based in Kentucky. But, sooner or later, you have to build a larger marketing footprint. Offering solid products and services and backing them up with excellent customer service are the foundation of every business. For many small and medium agencies, the ability to thrive using word of mouth and other basic marketing activities has helped them build their business. The digital age is seeing the birth of new companies every day and it is also causing many existing businesses to rethink their marketing strategies.
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